JEDDAH ROSE

Jeddah Rose is a cascading ten-story mixed-use commercial and hospitality building, located along the edge of the upcoming Jeddah Central urban development project.

Situated on King Abdul Aziz Road, a main north-south artery of Jeddah, the project acts as a gateway into the new Jeddah Central, and will consist of high-end serviced and branded apartments, offices, F&B outlets, and retail and banqueting facilities, in addition to a 16,200 SQM. (174,375 SF.) below-grade parking garage.

The design was informed by new site conditions and an existing park that indicated increased opportunities for pedestrian engagement on the edges. The building maximizes connection to the city and opens to its surroundings, activating fronts to both, the park and the surrounding streets.

The building evokes a geometric ribbon wrapping around a courtyard, which is landscaped similarly to the nearby park, further establishing a connection to its surroundings. Extruded based on the courtyard plan, the building’s south end is lifted to the maximum allowed height, which provides shade to the courtyard below. From this point, the building gradually slopes downward as it pivots along the corners, until the roof reaches a flattened plane. Here, an architectural promenade optimizes views of the city and sea.

A grand exterior stairway starting at the ground level provides an inviting space for public gathering, as well as easy access to the first floor, where restaurants are located. The grand stairs are complemented by sculptural columns, which visually and physically lift the building, maintaining views towards King Abdulaziz Road and the public garden, and allowing natural air ventilation to sweep through the large open courtyard.

Prioritizing native plants and low-maintenance landscapes, the 4,200 SQM. (45,210 SF.) semi-private terraced rooftop will feature a café, bar, and swimming pool that overlook the city and the Red Sea.